New Book on Successful Strategy for CRM Implementation


New Business Guide Emphasizes The Strategy for Effective CRM Implementation

CRM experts release how-to guide for successful implementation of CRM software aimed at businesses looking to maximize return on investment and avoid failure.

Cincinnati, Ohio – March 10, 2015 – Customer Relationship Management (CRM) software is a must have in the business world today. While businesses seek to engage customers and build a personalized experience, technology is filling in the gaps with new software to increase efficiencies and synchronize efforts across key departments. Matt Mountain and Randy Davis, gurus and industry leaders, have released their first book, Your Surefire Guide to CRM Success: No More Leaving Money on the Table, which explains how businesses can properly implement CRM software to receive a high return on investment.

A 2014 study from Nucleus Research found that companies get $8.71 return for every dollar they spend on CRM software. That’s up from $5.60 in 2011. But, ensuring that CRM software is used to it’s full potential is often a challenge. In this book, Matt and Randy discuss how to define goals for proper CRM implementation; how to align employees with that goal so they are prepared to use the software in the right way; how to use software for not only sales but also marketing, operations, and customer service; and how to continue maximizing and expanding software in the future. Many companies struggle in incorporating new software technology into their business model, this book seeks to eliminate that struggle by guiding business owners and teams with a start to finish strategy for CRM success.

Your Surefire Guide to CRM Success: No More Leaving Money on the Table is available now at and other online retailers.

Matt Mountain and Randy Davis are owners of NexGen Consultants; a company that specializes in helping organizations maximizes the value of their solutions. Combined they are experienced certified Developers, Advanced Administrators, and Sales Cloud Consultants. Matt has been working with CRM Systems since 1995 and has a lot of experience with driving User Adoption. Randy has been leading NexGen’s implementations since 2009. Both currently reside with their families in Ohio. For more information on NexGen Consultants visit

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Maria Kelley
NexGen Consultants