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NexGen News

Bridging the Gap Between Sales and Marketing
Posted By:  Maria Kelley
Wednesday, October 26, 2016

 Pardot: Bridging the gap between sales and marketing

Pardot  is a B2B marketing tool that helps bridge the gap between marketing and sales.  Pardot allows marketers to identify leads, obtain better quality leads, and then qualify those leads through lead nurturing.  Before passing the leads to sales, Pardot will score all of the leads’ activities so the sales teams can prioritize the leads they are working with. Pardot’s features include Salesforce integration, email marketing, lead nurturing, lead scoring and grading, social posting, and ROI reporting/analytics.

Furthermore, Pardot gives your sales team their own marketing tools to accelerate sales. For example, the marketing team can push out campaigns and increase brand awareness, and then pass leads to a sales rep to continue the relationship. This is a huge differentiator for a sales team, because it drastically improves your response time. A sales rep can engage with a prospect the moment they become active!  Sales reps can manage their qualified leads from anywhere at any time with the Salesforce1 mobile app.

Pardot categorizes leads based on the prospect’s activity score, so sales reps can focus their time where it matters most. It also allows users to send and track all one-to-one communications using pre-created templates & content, and then report on which of those templates proved to be the most effective. By combining Pardot and Salesforce, marketing and sales will be able to work together like never before.

If you would like to discover how Pardot can accelerate lead generation in your organization, contact Maria Kelley at  


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